Seminars
Sandy Macnab turns learning into action with seminars that teach, motivate, inspire and excite!
The Capital or Endowment Campaign: Preparing for it and Running it
This easy to follow seminar gives volunteer board members and professional staff an overview of planning for and conducting a campaign. Emphasis is on the planning needed for success. Participants are guided through rating their organization's readiness using Kent Dove's Preparedness Index. The session includes an interactive case statement building exercise and an entertaining feasibility study role playing opportunity. Participants receive a complete outline to compliment a PowerPoint presentation and worksheet handouts that include a campaign budget and timeline.
How to Ask for Major Gifts: A Training Workshop for Board and Staff
A practical session covering what every board member, agency executive and development professional needs to know about soliciting major gifts. A non-technical "how-to" approach that teaches the basics, this course is a must for those planning to start a major gifts program or contemplating a campaign. Highlights include arranging the appointment, handling objections and making the request. It introduces 14 practical tips anyone can use. Participants receive a 30-page fully personalized Solicitation Guide.
Gaining Through Giving: Doing Good While Doing Well
A personalized, focused seminar introducing gift ideas to board members, financial planners, donors and prospects. Covering the basics, the session expands on the charitable trust gift so donors and their planners can see how to achieve their estate plans and also help your organization. The program can be tailored to individual needs and requirements. An effective lead-in for a campaign kick-off, it includes an attractive personalized handout.
Developing Your Resources: The Process of Philanthropy
An informative, entertaining overview of how charitable giving works, the session covers the history of philanthropy, and the basics of annual, capital and major giving. Introducing the donor pyramid it outlines the sources of charitable giving in America and shows where it goes. A good starting point for beginners and a refresher for pros, the session provides participants with a common knowledge base and helps build board consensus. Participants receive a manual, customized to highlight your organization’s strengths and needs.
Starting a Planned Giving Program: Developing a Timeline and Budget
A basic primer for non-technical development professionals, agency executives and program personnel, this popular session can be tailored to special needs, circumstances and budgets. Learn how planned gifts work and how a program to attract them can be established quickly and inexpensively. Participants receive a resource manual and are guided to build a relevant budget and timeline.
Successful Annual Giving Programs: The Fundamentals of Direct Mail
A fast-paced “how-to” session for development professionals, this popular seminar has been successfully presented to groups of from three to more than 300. The session covers the basics of starting and administering an annual giving program with emphasis on direct mail, including insider tips and practical skill building ideas. This seminar includes “hands on” copy writing and package-production. Participants receive a comprehensive outline and topical handouts.